by Emmanuel Louis-Charles
The Hottest Street CEO
When Yo Gotti came out with “Women Lie Men Lie” I am sure that most if not every hip hop fan did not see his trajectory in the industry becoming what it has.
In my eyes Gotti could have easily been a one hit wonder after that song but he sustained his solo career to the massive height that became “Down In the DM”. After that run he could have stepped away from music but instead he decided to become one of the best and biggest CEOs in the generation of hip hop. I personally count Blacc Youngsta as a dud but he had his run and the follow ups from Gotti’s CMG are so incredibly strong. EST Gee, 42 Dugg, and obviously Moneybagg Yo have all been ushered into the game under the Memphis rappers tutelage and it seems like he cant really steer anyone wrong. Dugg and Gee are two of the hottest young rappers and Yo had a marquee year in 2020 dropping one of the best albums and easily being a top 5 rapper for the year. CMG is poppin and looks to continue its dominance in this year. No slight to Gucci but at this point I would say CMG is a better bet than 1017. A credit to Gotti’s consistency and great executive mindset. Bravo.